Rules for a domain that works for SEO

Dec 2, 2018
Rules for a domain that works for SEO

I was looking for recently more into domain names, when to book it? How to do that? Is there any way to tell which one is better? And what to think about before booking my domain name?
Frankly dozens if not more of great articles i skimmed through but one catches my eye for the way they ordered their ideas, the easy explanation and the general wide look they had. It was from MOZ.com and it was great. Bellow is the quick summary how to choose a good domain name to help you boost up your SEO:

Rule 1: Make it brandable

It should sound like a brand name. Less numbers and definitely less hyphens will be great. Something like My-1stShop.com is not really the best thing to get.
But if you are selling cat food let's say Catdiet.com or catmeal.com looks really good and very much brandable.

Rule 2: Make it pronounceable

It may look not that important if we only looked at it as a like people will click on it. But people tend to remember things they can say, think about and have more positive association with. So if you can say the name of the domain easily you'll have better chance to remember it on the other hand if you can't pronounce it you are more likely to forget it and here you lose your efforts on brandability.

Rule 3: Make it Short

Well shorter domains is related to the last 2 rules. It's better for branding to have shorter domain such as apple.com and asana.com . Also that will give it a better chances in pronounceability, easier to type, and to share with friends.
Shorter in this case is better.

Rule 4: Bias towards .com

Well 20 years or more internet is there but .com domains is still the most popular, most recognized and the most accessible.
The last 3 rules was targeting having an easier domain (brandable, pronounceable and shorter) .com is one of the things that will make your domain easy to reach. If it's not available you still can go for .net, .org, or .co, and in case you are targeting a country you can go for it's extension such as .my for Malaysia.

You can learn more about What is the difference between domain extensions? here

Rule 5: Avoid trademark infringement

We'll it's always great to be extra careful when it comes to trademarks, it's not what if a user got confused, it's if a judge think that your domain is confusing users buy using a trademark.
One of the great stories I hurd in about this was someone started an online business with name such GoPepsi selling only pepsi products but WITHOUT getting any official confirmation that he will be linking himself to them. Results was a case in court, a lot of money to lose and the domain name was taken from him.

Rule 6: Make it intuitive

If people can tell what is your product or service from your domain name this is a big success for you.
CatMeal.com is a very good example her, it's definitely about cats and their food.

Rule 7: Use broad keywords

We'll it can definitely help in making it more pronounceable, easier to remember and also can help in SEO. But still Google is biasing away from those domains that have the exact keywords and even the ones with partially match.
Still if it can help you make your brandable and obvious domain go for it. But if it's only to hit the keyword, so so don't, it's not the best approach.
BuyCatfoodOnline.com is very clear but I would go with Catdiet.com be creative about it, thinking about what the cats diet will be will get me visiting the website.

Rule 8: It's okay to append or modify it

Let's say your domain is not available in the exact way you wanted what to do? or your business is already running and now you want to start your online business what to do?
Well feel free to add a suffix or a prefix to your domain name or maybe change extension (TLD).
So it will be nice to have catmeal.com but catmeal.net will still do the job. Also catmealshop.com or thecatmeal.com sound good.

This is about it, what do you think? is there any other rules that we need to think about it?